B&B Italia – Style and Technology in Dialogue

June 6, 2026

B&B Italia was founded in 1966 by Piero Ambrogio Busnelli and is now one of the most influential brands in international furniture design. From the very beginning, the company pursued an approach that closely linked industrial manufacturing, research, and design.

A crucial component of this development was the early engagement with innovative technologies and materials. B&B Italia was one of the first companies to deliberately use industrial processes to implement new forms and constructions in high quality.

This resulted in a collection characterized by technical precision, design clarity, and consistent evolution. The brand's significance in the international design context is also evident in numerous awards:

B&B Italia has received multiple Compasso d'Oro awards, including for its pioneering work in industrial furniture production and the continuous combination of technological innovation and design quality.

Research, Material and Design Development

At the heart of B&B Italia is a continuous innovation process. In collaboration with international designers such as Mario Bellini and Antonio Citterio, furniture is created that not only impresses with its style and design but also features innovative construction.

A significant milestone was the development of new processes in upholstery technology. The use of cold-formed polyurethane allowed for new freedom in shaping and continues to influence many of the brand's designs today.

This combination of technology and design is also reflected in the choice of materials. Fabrics, leather, and structural elements are precisely used and define the impact of the furniture in a room.

In the showrooms of RUBY Design Living and dopo domani, we showcase selected pieces from B&B Italia that reflect the brand's versatility.

The Camaleonda sofa is one of the brand's most famous designs. The iconic sofa, originally designed in 1970 by Mario Bellini, was re-released due to its enduring popularity and is now once again part of the collection. The modular system allows for flexible configurations and exemplifies the innovative approach to upholstered furniture.

The Dambo and Dambo Due sofas also feature a generous, comfort-oriented design language combined with clear lines.

The Tufty-Time sofa sets a different accent, with a striking, graphic structure that strongly defines the room it inhabits.

The selection is complemented by the Flair O’ chair and the Allure O’ table, which adopt a softer, flowing design language, as well as the Lemante coffee table, which functions as a connecting element.