Poliform Opens New Flagship Store and Poliform Café in the Heart of Milan
Milan and design have always been inextricably linked. With the opening of its new flagship store in Piazza della Scala, Poliform is now setting another example of the close connection between architecture, interior design, and urban life.
The new location is situated in a historic building in the cultural heart of the city, just a few steps from Teatro alla Scala and Galleria Vittorio Emanuele II.
Across three floors, Poliform presents its entire living world here, creating a place where the brand's different areas are brought together in a holistic architectural concept. The interior project was developed by architect Stefano Belingardi Clusoni with Poliform Lab, the brand's creative hub for research and design.
Seamless transitions between architecture, city, and interior design
The design consistently follows Poliform's signature style: generous room volumes, elegant color tones, wooden boiseries on the ceilings, mirrored steel elements, and deliberately reduced display windows characterize the appearance. At the same time, the relationship between interior and exterior space is specifically emphasized, creating flowing transitions between architecture, city, and interior design.
The choice of materials also follows this clear design language. Natural materials such as wood, stone, glass, and metal create a calm atmosphere and form the backdrop for the collections. A sculptural staircase made of light oak connects the three levels and serves as a central architectural element of the building.
With the new flagship store, Poliform underlines its philosophy of holistic space design. Living, sleeping, and kitchen areas are not presented in isolation but are made tangible as a coherent concept. Visitors gain a comprehensive insight into the brand's different systems and furnishing solutions.
Poliform Café as part of the overall experience
Another new feature is the directly connected Poliform Café, which illustrates the brand's expansion beyond the classic furniture and interior sector. As the first project of Poliform Hospitality, the café combines Italian hospitality with the brand's design language, creating a place for encounters, exchange, and enjoyment. The concept was developed in collaboration with Michele De Liguoro, a well-known personality in Milan's gastronomy scene.
The café is not intended as an addition to the showroom but as an independent component of the overall experience. Design, culinary arts, and hospitality intertwine, creating a place that adds another dimension to the experience of staying in Poliform's spaces. The combination of carefully designed rooms, high-quality materials, and Italian food culture blends naturally into the overall concept.
With the new flagship store and the Poliform Café, the brand strengthens its presence in the heart of Milan and creates a place that goes far beyond a classic showroom. Architecture, design, and hospitality are brought together here in a holistic concept, offering a new insight into the world of Poliform.
